Do the Two-Step!

Top sales pros confirm that it is often seven or more communications or sales messages before prospective customers make a purchase. They also confirm that there is usually easier to sell a referral, because someone they know, positive testimony about their products or services.

What would happen if you combined these two powerful ideas? A nifty and thrifty two-step. Try this two-step tip:

1. Collect leads with your auto-responder. Ask for mailing addresses and telephone numbers, also for new ways to follow up with each person. When you download the e-mail from those who digest additional information requested by your auto responder, follow up several possibilities of all e-mail addresses and other information. Postcards. Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all products and services you offer in an insert, / direct marketing package and / or. Pdf to be made available via auto responder. It could also forms, product descriptions and other sales materials. Then send to the people in # 1 above with monthly updates, announcements of new sales and products / services and a call for recommendations.

So why not improve your closing ratio and reach even further at the same time? What is the two-step!

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